Air Jordan 4

The wildly popular shoes have made the brand a prominent fashion icon of our times and a constant in pop culture.

Whether you're a fan of Michael Jordan or drawn to Nike's deft marketing, or simply like the look and feel of this style of shoes, Air Jordan 4s have plenty to offer for everyone.

The massive success of the Jordan is largely due to its creative marketing. It's no secret that the demand for the Air Jordan IV is kept far higher than the supply, as each release is extremely restricted, and everyone is desperate to get their hands on a pair.

People are constantly looking for something that nobody else has, and there's nothing in the sneaker world like having your own Air Jordan IV.

If you want to get your hands on a pair of these sneakers, there's no better place than The Vault. Browse our stock online for an Air Jordan IV of guaranteed authenticity.

It’s all in the details. A key sign to look for is if the Jordan retro 4 has anything less than flawless colours and aesthetics.

The lace tabs should be clear with no traces of colour. While the real Jordan has very little heel tab, on a fake the heel tab is often made too thick and feels like it's tacked on to the rest of the shoe.

The Nike lettering on the insole is usually fairly close together, with bright colours on a completely black background. The colours won't fade over time. Also, check the Nike Air logo. A faded logo means a fake shoe!

Any evidence of shoddy manufacturing, such as bits of fabric hanging off the sides of the outsoles, means it's a fake.

However, the fakes are often made in the same country as the authentic ones, so you can’t use the country of origin to decide whether it’s a real Nike.

Their production has ramped up in the past few years, as the popularity of the Jordan brand has grown in leaps and bounds.

Not only that, but their global distribution has also become more extensive, as sneakerheads all over the globe scramble to secure the Air Jordan IV for their collection.

If you collect or invest in sneakers, knowing how to spot a fake Jordan is crucial. It's money down the drain if they were never worth that much to begin with or if you end up with a pair of fake sneakers you can't resell.

If counterfeit Air Jordan 4 sneakers are far more widespread and of higher quality than before – making them nearly indistinguishable from the real thing – how are you expected to be able to spot the difference?

The right thing to do, and the easiest way, is to outsource that job to the experts. An expert eye can distinguish between a real Air Jordan IV and a fake one, and that's exactly what The Vault does – day in and day out, to protect you and your fellow collectors from being duped.

Shop with confidence at The Vault! Browse The Vault online for special offers basketball sneakers for women and men – all guaranteed to be the real deal.